Simplistic logos help customers remember a visual identity "brand". Not only is it to help customers remember the brand, but also to prevent a logo from being too eccentric that people might not like.
Just like remembering simple equations such as 5+5, a memorable logo can help people refer to a brand. Try making a logo that people can easily recognize just by looking at it for a few times.
By timeless, it means that an effective logo can be around for a very long time. Will it still be effective in 10 or even 50 years? Fun fact: Coca-Cola’s legendary logo has been around since 1940’s.
A versatile logo can help designers work with the logo across different mediums and applications. If a logo is designed in vector format, it can be easily rescaled, or even put in any diverse backgrounds. This is super important when you're branding into several mediums!
The logo should be positioned appropriately for its intended purpose. For example, if you’re designing a logo for a vegan restaurant, you shouldn’t put a picture of meat inside the logo. But, showing what a business offers as a service is not necessary, just like Harley Davidson’s logo that doesn’t include a motorcycle in it, as long as it shows the identity of the brand.
A Graphic Designer (that's me!) can help you brainstorm all these factors to create a logo for your business. Contact Dallas Dezign to get your logo started or simply purchase your logo package at the pink box below - once purchased we'll be in touch!
email email@example.com or text 715.579.6981 for a free quote