1. A good logo should be simple.

Simplistic logos help customers remember a visual identity "brand". Not only is it to help customers remember the brand, but also to prevent a logo from being too eccentric that people might not like.

2. A good logo should be memorable.

Just like remembering simple equations such as 5+5, a memorable logo can help people refer to a brand. Try making a logo that people can easily recognize just by looking at it for a few times.

3. A good logo should be timeless.

By timeless, it means that an effective logo can be around for a very long time. Will it still be effective in 10 or even 50 years? Fun fact: Coca-Cola’s legendary logo has been around since 1940’s.

4. A good logo should be versatile.

A versatile logo can help designers work with the logo across different mediums and applications. If a logo is designed in vector format, it can be easily rescaled, or even put in any diverse backgrounds. This is super important when you're branding into several mediums!

5. A good logo should be appropriate.

The logo should be positioned appropriately for its intended purpose. For example, if you’re designing a logo for a vegan restaurant, you shouldn’t put a picture of meat inside the logo. But, showing what a business offers as a service is not necessary, just like Harley Davidson’s logo that doesn’t include a motorcycle in it, as long as it shows the identity of the brand.

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A Graphic Designer (that's me!) can help you brainstorm all these factors to create a logo for your business. Contact Dallas Dezign to get your logo design started!